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Revision as of 17:07, 27 January 2014

"[W]e do a thorough search of other games in the marketplace and review relevant trademark filings to ensure that we are not infringing anyone else’s IP." -King

King.com is the current, benevolent ruler of shitty mobile games. All of their content is 100% original, and totally not just clones of older games, like Bejeweled. They are most known, however, for taking an early lead in 2014's race for Biggest Douche by trademarking the word "Candy", and using it to troll the shit out of anyone who was already using it.

Tradmarking "Candy"

Sometime last thursday, King filed an application to trademark the word "Candy" in the US as it pertained to games and clothing. Surprisingly, the usually upstanding and scrutinizing US Trademark and Patent Office approved their trademark on January 15th, 2014. Days later, King.com had Apple sick it's goons on anyone who's app had the word "Candy" in the title on the ground that they're only protecting themselves from others ripping off their original, and quality games. Thought it could be argued that nothing of value is really lost by a slew of shit iPhone games being taken off the market, the neckbeards dwelling in the basements of Gamefaqs, and other "game journalism" websites were quite angry; especially when they went after an indie darling, The Banner Saga, for trying to steal their Apple jew gold by using the word "Saga" in their game's title.

The system made them do it

After few days of internet rage, boiling at a low flame to seal in the butthurt, King.com decided they should post an open letter to explain that their hands really were tied in all of this. Yes, this is all the fault of the man for having a shitty system for King.com to exploit; the same way most rape victims were probably asking for it, and the rapist was simply obliging that request.

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